W All-Inclusive Costa Mujeres is announced with about 300 rooms, and recent guides list it for 2027. If you are already planning a trip, here is what we know, and how the light works on this shore. Our sessions start at 295 USD, and the gallery arrives in one to three business days.
A W on this coast would bring a very different energy from the classic all-inclusives around it. Nothing is open yet, so this page sticks to what has been announced and what is certain: the calm water, the light and how we would plan a session here once the doors open.
W Costa Mujeres at a Glance
- AddressCosta Mujeres
- ResortAn announced W all-inclusive by AB Living Group and Marriott
- SizeAbout 300 rooms, as announced
- StatusListed for 2027 by recent guides; dates can move
- NeighbourPlanned JW Marriott All-Inclusive Costa Mujeres, linked by The Village
- Beach facesEast, toward Isla Mujeres
- From the airportAbout 40 to 45 minutes
- Who staysAnnounced as adults only
- Sunset here6:06 pm in November to 7:32 pm in July
- Our sessionsFrom 295 USD, gallery in 1 to 3 business days
Where We Shoot at W Costa Mujeres
The beach. This stretch of Costa Mujeres has calm, shallow water, with Isla Mujeres on the horizon. Couples can walk straight in.
The new architecture. W hotels tend to be bold and design-led. We will confirm access once it has opened.
Your room. A relaxed first frame for a couple.

The Light at W Costa Mujeres
Times for this exact stretch of beach on the 15th of each month in 2027. Quintana Roo stays on UTC-5 all year, with no daylight saving.
| Month | Sunrise | Golden | Sunset |
|---|---|---|---|
| January | 7:27 am | 5:54 pm | 6:26 pm |
| February | 7:18 am | 6:15 pm | 6:45 pm |
| March | 6:56 am | 6:27 pm | 6:57 pm |
| April | 6:28 am | 6:37 pm | 7:07 pm |
| May | 6:09 am | 6:47 pm | 7:18 pm |
| June | 6:05 am | 6:58 pm | 7:30 pm |
| July | 6:14 am | 7:01 pm | 7:32 pm |
| August | 6:26 am | 6:47 pm | 7:17 pm |
| September | 6:34 am | 6:21 pm | 6:50 pm |
| October | 6:43 am | 5:53 pm | 6:23 pm |
| November | 6:58 am | 5:34 pm | 6:06 pm |
| December | 7:17 am | 5:35 pm | 6:08 pm |
The beach looks east across the channel toward Isla Mujeres, on water far calmer than the open sea of the Hotel Zone. Using the position of this beach, the sun rises from behind Isla Mujeres in January to March and October to December. In the evening the sun sets inland behind the resort, and the sand falls into soft, even light.
Seaweed and Weather at W Costa Mujeres
Sargassum drifts in from the southeast, so it hits the coast further south hardest. W Costa Mujeres sits behind the shelter of Isla Mujeres and the bend in the coastline, so in a typical season it stays clearer than Playa del Carmen or Tulum. Sargassum usually builds from April and is heaviest from June to August, and November to March is normally the clearest stretch. Clearer is not the same as clear: in the heaviest years seaweed has reached almost everywhere here. Our month-by-month sargassum guide has the detail and the outlook for the season. From June to October afternoon showers are common and usually pass quickly, so we watch the forecast with you and move the hour if needed.
A Sample Session at W Costa Mujeres
Here is how we would run the last hour of the day, with the real sunset for this beach. We adjust it to your exact date when you book.
| 45 minute session | January | July |
|---|---|---|
| We meet at the lobby | 5:30 pm | 6:40 pm |
| First frames at your room | 5:40 pm | 6:50 pm |
| Walking frames at the new architecture | 6:00 pm | 7:10 pm |
| Last light at the beach | 6:10 pm | 7:20 pm |
| Sunset | 6:26 pm | 7:32 pm |
If you would rather have the beach to yourselves, sunrise here runs from 6:05 am in June to 7:27 am in January. Most resorts are still asleep and the sand has no footprints.

Bringing a Photographer to W Costa Mujeres
For guests of W Costa Mujeres there is no complicated process: register the photographer with the front desk a day or two ahead and we check in on arrival. Hotels set their own rules for outside vendors and revise them, so we get the current answer in writing for your date. Staying elsewhere usually means a day pass. Our guide to outside photographers at resorts has the details.
Close to W Costa Mujeres
For a second look, Isla Mujeres is a short boat ride across the channel, and guests of Costa Mujeres resorts also come to us at Playa Langosta on the calm north shore of the Hotel Zone. All Mexican beaches are federal and public, which means the shoreline stays open even when a resort's grounds have rules of their own.
Other hotels we have written about on this stretch of coast:
- Dreams Playa Mujeres. Photographer guide
- Secrets Playa Mujeres. Photographer guide
- TRS Coral. Photographer guide
- Grand Palladium Costa Mujeres. Photographer guide
Our Work Around W Costa Mujeres, Through Our Lens
Real IVAE Studios sessions on this coast, so you can see how this light and water look on camera. They show our work in the area, not necessarily at W Costa Mujeres.

















Which Collection Fits W Costa Mujeres
Prices include editing and a private 4K gallery, usually within one to three business days. If you love the photos and want more, you upgrade and pay only the difference.
| Collection | Time | Photos | Price |
|---|---|---|---|
| The Postcard | 35 min | 15 | 295 USD |
| The Keepsake | 45 min | 25 | 375 USD |
| The Chapter | 60 min | 35 | 475 USD |
| The Story | 75 min | 50, 2 looks | 545 USD |
| The Editorial | 90 min | 70, 2 looks | 645 USD |
| The Heirloom | 90 min | Full gallery, 2 looks | 895 USD |
Couples here often choose The Keepsake at 45 minutes for the last light, or The Story at 75 minutes if you want two looks and a second setting.

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